That’s right, Jane Espenson – she of BUFFY THE VAMPIRE SLAYER, FIREFLY, ANGEL and BATTLESTAR GALACTICA fame and one of the most talented and prolific television writers this side of Sunnydale – is heading to Melbourne for Film Victoria’s screen audience summit.
She’s joining Winter Mead, Product Marketing Director for Coincident TV, the company responsible for Superfan, the hugely successful social media campaign for the GLEE television series. Winter will reveal how the Superfan campaign took GLEE to new levels of interaction and audience engagement and led to new marketing and commercial opportunities.
Arresting Audiences is the first summit in Australia to focus specifically and entirely on audience. It will explore the importance of connecting with audiences, and how to best use that connection to make great product. The sessions, held over 2 days, have been designed to cover a broad range of issues relating to screen audiences.
Date: 23-24 September 2010
Time: Thursday: 8.45 am – 5pm followed by networking event, Friday: 9am – 4.30pm
Venue: Rendezvous Hotel, 328 Flinders Street, Melbourne
Tickets: $75 available from Greentix (incl 2 day access to summit, lunch, refreshments and networking event)
Who should come: Established and emerging producers, directors, screenwriters and script editors.
What you’ll get: Specialist speakers, international and national practitioners and the latest research into audience behaviours, trends, perceptions and attitudes.
Jane will be the keynote speaker on Thursday from 3.30pm – 4.45pm on “Capturing Your Audience – Confessions of a Screenwriter”.